December 7, 2016

I was part of a conversation recently where someone was asking how organisations and recruiters can find the right employees when they are looking for cultural fit. What processes can they use?  How do they start to find candidates? It cannot be just up to the recruite...

June 8, 2016

"It’s not personal Sonny, it’s strictly business"

In this scene from the Godfather, Michael Corleone is trying to convince Sonny that he is not pursuing a personal vendetta, that what he is about to do is just business. 
Many of us have found ourselves in situations wh...

December 1, 2015

This week I have had some incredibly disappointing customer service experiences,  with brands that I have been loyal to for over 5 years.  (Brand loyalty these days is like dog years, right?)  I have not felt valued at all.

It is very important...

October 14, 2015

Most of us have developed a similar approach to networking - hand out business cards frequently and at random, and repeat your name and job title over and over.  You forget most of the people with whom you exchange small talk and the reality is, they forget you. 


September 9, 2015

Personal branding has a bad rap and its is not difficult to understand why.  The term seems contrived, too sales-y.  Often, a brand is something manufactured - its all about advertising and selling.  And we as consumers often question the authenticity of constantly mai...

August 31, 2015

This week I was reading a post that shared some tips on what to consider when you are posting content for either your personal brand or your professional brand – one or the other.  They were pretty good general branding tips but the article really bothered me.  It both...

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December 7, 2016

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